Are You Losing Money
On Your Ads?
Losing Money
On Your Ads?
Here are a few tips that let you know how you are wasting or spending too much time and money advertising you business.
Here are a few tips that let you know how you are wasting or spending too much time and money advertising you business.
With digital ad spending overtaking traditional media, major brands are relying on digital ad assets to get in front of their customers.
Un fortunately, this is easier said than done. Problems including ad fraud, background videos, bots, and more can lead digital ad materials to go unnoticed.
We discussed the raw amount of money being poured into advertisements, but how much of this is truly wasted? It is common for marketing professionals to throw around the notion that about half of all advertising dollars are wasted. While its virtually impossible to put a definite number to this statistic.
About half of respondents felt that they wasted 0-20% of their marketing budget "on the wrong channels of strategies".
30% of respondents felt that they wasted 21-40% of their marketing budget.
12.2 % of respondents felt that they wasted 41-60% of their marketing budget.
4.6% of respondents felt that they wasted 61-80% of their marketing budget.
2.9 % of respondents felt that they wasted 81-100% of their marketing budget.
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